The Ambassador Program

Details about the possible 2022 Ambassador Program will be announced in the summer of 2021 or when we are able to confirm the viability of the April 24, 2022 race. The information below was for our 2020 program and is shared for information purposes only.

The Big Sur Marathon Foundation is launching its first-ever Ambassador Program for the bucket-list Big Sur International Marathon! We are seeking enthusiastic runners who are familiar with or excited about promoting the 2020 Big Sur Marathon and who identify with our mission to “create beautiful running events that promote health and benefit our community.” Our community of enthusiastic runners is always growing, and we want you to help us spread reliable information, promote health, and inspire individuals to reach their goals. Our 2020 Ambassadors will be an extension of the BSIM family, and we can’t wait to meet you!

Who we’re looking for:

  • Runners who are familiar with or excited about promoting the 2020 Big Sur Marathon
  • Individuals who identify with our nonprofit mission to “create beautiful running events that promote health and benefit our community”
  • Individuals with strong demonstrable skills in one or more of the following areas: social media/blogging, content creation (video/photo), community outreach, group recruitment, involvement in running clubs or other health-focused social groups
  • Must be able to commit from August 1, 2019 to June 30, 2020
  • Must be able to attend the 2020 Big Sur Marathon

What you’ll do:

  • The primary job of an Ambassador is to help cultivate community around the Big Sur Marathon brand. As a sell-out race, we are seeking individuals to perpetuate a positive, inclusive, inspiring culture surrounding the race.
  • Utilize your public social media presence to promote content about the Big Sur Marathon including, but not limited to, registration information, race weekend logistics, merchandise, travel, community, charitable giving, runner stories, facts and figures, sustainability, volunteers, sponsors and activations, etc.
  • Distribute marketing collateral and attend Expos, training runs, group runs, etc., on behalf of the Big Sur Marathon
  • Interact with other Ambassadors via regular video conference calls and through an invite-only Facebook group

What you’ll get:

  • Free entry into the 2020 Big Sur Marathon on April 26th
  • Access to the catered VIP tent at the finish line
  • Invitation to the Friday night kick-off reception
  • One ticket to the pre-race Pasta Dinner on Saturday evening
  • BSIM swag mailed periodically during your term
  • Sponsor gifts
  • Social media exposure on BSIM channels

How we’ll evaluate you:

  • Ambassadors will not receive a discount code for promotional purposes based on the quick sell-out nature of the Big Sur Marathon. Instead, Ambassador performance will be evaluated based on visibility in their communities, both digital and physical, as well as quality of work and time committed.
  • Please note that while we are looking for individuals with substantial social media presence, we are also looking to build a diverse group of Ambassadors with complementary skill sets such as: content creation (photography/videography), community outreach, promotional event planning, etc.
  • Ambassador perks will be distributed to all selected ambassadors on a pre-determined schedule. Perks will not be distributed based on performance.

Agreement Terms:

  • Ambassadors agree to be part of the program from August 1, 2019 to June 30, 2020.
  • Ambassadors may not be Ambassadors for more than two (2) other races or brands.
  • Ambassadors may not promote personal political or religious viewpoints on their public social media pages.
  • Ambassador terms expire after approximately one year based on the race registration cycle. Ambassador terms do not automatically renew, and all Ambassadors will be required to re-apply each registration cycle.
  • Ambassadors are not financially compensated in any way. We do not subsidize travel, lodging, reimburse expenses, or issue payment of any kind.
  • We reserve the right to terminate any Ambassador from the program at any time during their term for any reason.

How to Apply: Ambassador applications for 2020 are now closed. Ambassadors will be selected and notified on July 26th.

Note: If you plan to run the 2020 marathon, we suggest you enter any applicable random drawing or other entry program. If you are chosen as an ambassador and you have already paid and registered for the race, your entry fee will be refunded.