John Hiestand is a seasoned finance executive with extensive experience leading high-growth organizations across the fintech, insurance, and capital markets sectors. His career spans strategic roles in accounting, operations, governance, and financial planning, including work with both public and private companies preparing for IPOs and navigating complex regulatory landscapes. A CPA and CFA, John is known for his collaborative leadership style, sharp analytical mind, and steady ethical compass.
Since joining the Governance Board of the Big Sur Marathon Foundation in 2025, John has brought his financial expertise and commitment to organizational integrity to support the Foundation’s long-term sustainability and growth. A firm believer in the power of sport to unite and inspire, he’s proud to contribute to an organization that celebrates community, endurance, and the beauty of the California coast.
